FOR IMMEDIATE RELEASE
MAY 20, 2010
CONTACT: TED O’MEARA
207.699.4401
ted@cutler2010.com
PORTLAND, Maine – Independent candidate Eliot Cutler said today that a strong and healthy tourism industry depends on ample, consistent and sustained support for the Maine “brand.” He pledged that as governor he will take the politics out of funding for tourism promotion and will give the industry the respect that its members deserve for all that they contribute to Maine’s economy and quality of life.
“We need to stop taking tourism for granted,” Cutler said while attending the 89th Annual Meeting & Awards Luncheon of the Maine Tourism Association in Northport. “People come to Maine because of our natural beauty, our distinctive and welcoming communities and our abundant recreational and cultural opportunities. That’s our brand. It is our greatest asset, and we must protect it, invest in it and promote it.”
Cutler said Maine does not spend enough to promote itself as a tourist destination, that Maine does not devote enough attention to the development of a four-season recreation and tourism industry and that tax revenue set aside for tourism promotion too often has been threatened or raided in order to fund other programs.
“I want Maine people to know that in my administration we will find the money to adequately promote Maine and we will protect those funds from the politics of the moment,” Cutler said. “Every dollar we spend promoting Maine yields many additional dollars in visitor spending. Tourism promotion is a way to invest in Maine’s competitive advantages, and promoting our brand and Maine’s reputation for quality will benefit the entire Maine economy and help to create jobs.”
Cutler also said that his three-point plan to lower electricity costs, lower health care costs, and lower the cost of government will help all Maine businesses grow and succeed, including the thousands of small businesses that make up Maine’s tourism and recreation industry.

